The importance of clearly communicating science to the public should not be underestimated. Accurately understanding our natural environment and sharing that information can be a matter of life or death. When it comes to global warming, much of the public remains in denial about a set of facts that the majority of scientists clearly agree on. With such high stakes, an organized campaign funding misinformation ought to be considered criminally negligent.
The earthquake that rocked L’Aquila Italy in 2009 provides an interesting case study of botched communication. This natural disaster left more than 300 people dead and nearly 66,000 people homeless. In a strange turn of events six Italian scientists and a local defence minister were subsequently sentenced to six years in prison.
The ruling is popularly thought to have convicted scientists for failing to predict an earthquake. On the contrary, as risk assessment expert David Ropeik pointed out
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